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Iconic Kent karting venue. Marketing Manager retainer since 2021. Strategic oversight, monthly scorecard, paid media direction across Google, Meta and YouTube. Family business, decades of brand equity, modernising the marketing operation.
↑45%
Website conversion rate YoY
↑21pp
Email open rate (53% → 74%)
↑20%
Junior Club revenue YoY
The challenge
Buckmore Park is one of Kent’s best-loved family businesses — Lewis Hamilton learned to race there. By the time MM&Co. came in, the venue had marketing happening in lots of places (in-house team, agency, freelancers) but no single strategic owner connecting it all.
The brief was the brief most SMEs actually need: bring it together. Set targets that mean something. Build a monthly read on what’s working so the team isn’t flying blind.
What we did
A multi-tab read on commercials, channels, paid media performance, conversion and actions. Replaces ad-hoc reporting with a rhythm the whole team trusts.
Monthly call with the directors, quarterly strategy day. The senior brain in the room when paid budgets, new campaigns or web changes get decided.
Brought ads under a single strategic plan instead of three siloed efforts. Sim Racing campaign launched in Oct 2025 — strong early ROAS within six months.
Identified a duplicate-metadata issue across 500+ pages costing organic search visibility. Scoped the fix and prioritised it with the dev team before it became a bigger problem.
Open rate climbed from 53% to 74% across H1 25/26. Improved segmentation and subject-line discipline.
Tahlia is the marketing constant in our business.
— Buckmore Park Director
The result
The shape of the year tells the story. Conversion rate climbed from 3.8% to 5.5% — a 45% improvement. Revenue per visitor improved substantially alongside it. Email open rate jumped from 53% to 74%. The Junior Club programme grew 20% year-on-year, becoming the venue’s best-performing event type.
A new Sim Racing paid-media channel was launched and has hit strong early ROAS — now scaling into Q2. None of these moves were heroics; they were the result of having a single strategic owner connecting decisions across email, web, paid and events.