Thinking of something creative and original every day is time consuming and, if we’re being totally honest, it is difficult. . Especially when social media demands so much content and customers want consistent updates. It can become overwhelming to try and stay up to date with the latest trends and algorithms.
We’ve listed some places where we find content and ideas on how to convert your research to content!
Where to find content and how to use it
Is a wonderful site to obtain royalty-free images and photos to download and use in any project. Sometimes you don’t have enough or relevant photo content to post, there’s no shame in using stock photos. It’s great to take inspiration for your own photo content too.
The go-to place to find new inspiration, ideas, keep up with trends, and other new things to try. Pinterest is a great search engine for content ideas. Whether you’re an influencer or a product-based business, the content inspiration you can find are endless.
Listens in on search engine autocomplete data, such as Google’s, and swiftly generates all relevant phrase and question people are asking about your keyword. It’s great for finding FAQ’s you can answer in multiple formats: video, blog, stories.
Like AnswerThePublic, it’s a platform where people ask questions and answer them. It’s a two-in-one!
User generated content
User generated content builds brand credibility and provides useful insights into how customer interact with your brand. Most importantly, can have a large impact on traffic and revenue if used correctly. If customers have uploaded reviews, use them to your advantage and share them. Post them on your socials and website to boost brand credibility. If customers have left questions in your comment sections, reply to them with a video.
Creating content should be fun so hopefully we’ve taken some of the stress away from it! Let us know how it goes.
While you’re here, why not take your marketing health check right now to see where your strengths are and discover new room for growth and opportunities.
For more small business advice, check out our other blogs: