small business tips

increase social media engagement

How to increase social media engagement: A guide for business owners

Social media engagement has become a key component into the success of (especially) small businesses. In 2022 a social media account is like your shop front, especially with the rise of Gen Z becoming the biggest group of consumers. It’s vital to incorporate social media into your marketing and customer service. It’s more than a …

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Wearing all the hats in a business

You don’t have to wear all the hats in your small business

Your small business is your baby and, in many cases, your main source of income. Therefore, the urge to (micro) manage and do everything yourself is strong. As a small business, we get it. Unfortunately, by continuing to wear all these hats, you’re risking your business’s success and keeping yourself trapped. The best part is …

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social media marketing

Why you shouldn’t use social media as your main marketing tool

There are so many reasons social media is great for your business. Ultimately, it gets your name out there, right? It creates brand awareness and credibility which is what we want from social media. So many small businesses owners flock to social media thinking it’s the only marketing channel they need without understanding it’s role. …

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