Small business marketing

increase social media engagement

How to increase social media engagement: A guide for business owners

Social media engagement has become a key component into the success of (especially) small businesses. In 2022 a social media account is like your shop front, especially with the rise of Gen Z becoming the biggest group of consumers. It’s vital to incorporate social media into your marketing and customer service. It’s more than a …

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social media marketing

Why you shouldn’t use social media as your main marketing tool

There are so many reasons social media is great for your business. Ultimately, it gets your name out there, right? It creates brand awareness and credibility which is what we want from social media. So many small businesses owners flock to social media thinking it’s the only marketing channel they need without understanding it’s role. …

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how to start marketing for a small business

How to start marketing for a small business

Marketing is all about spreading the word about your business – in marketing terms, you’re increasing brand awareness. When you’re a small business, it’s harder to create brand awareness as you might lack resources, but that’s ok, you can still create an effective marketing plan. Whether you’re dealing with a limited budget, time constraints caused …

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