As a business You should aim for quality of audience over quantity. Of course you want to increase your follower count, but an engaged audience—not simply a large one—is ultimately the best indicator of social media success. Every social platform needs activity and engagement to create a more positive brand experience and foster deep connections …
The right brand story can have a tremendous impact on your business. Done right, a brand story will intrigue, engage, and delight your customers. The good news is that telling a compelling brand story doesn’t require advanced degrees in marketing or internet wizardry. In fact, it only takes four basic steps to tell a …
There are so many reasons social media is great for your business. Ultimately, it gets your name out there, right? It creates brand awareness and credibility which is what we want from social media. So many small businesses owners flock to social media thinking it’s the only marketing channel they need without understanding it’s role. …
Why you shouldn’t use social media as your main marketing tool Read More »
Marketing is all about spreading the word about your business – in marketing terms, you’re increasing brand awareness. When you’re a small business, it’s harder to create brand awareness as you might lack resources, but that’s ok, you can still create an effective marketing plan. Whether you’re dealing with a limited budget, time constraints caused …
Simple ways to increase productivity, and grow your business. Tired of tracking every task set for every team member on paper? Old school can sometimes hold you back when you’re looking to maximise productivity, track team outputs and grow. Plus, delegating efficiently will help you free up your oh-so precious time to focus on working …
