Using social media is a great way to build up your reputation and bring in new customers. With the right plan and strategy, social media can help build your business to new heights. 68% of customers believe social media allows them to communicate with businesses. That’s a hefty majority relying on social media to understand and communicate with a business.
If you’re a business wondering whether to invest in social media or not, we encourage you to embrace it. Gen Z has become the biggest consumer group globally. This is the generation that grew up with social media and has transformed social commerce into a growing subset of e-commerce. So, armed with all this info let’s look at how to decide what social media to use as a business owner, which ones to look out for and how to use social media to grow your business.
How to decide what platform to join
The most important thing to know when joining a social platform is where your ideal customer is. Figure out who your ideal audience is and be specific: Age, location, gender, likes, and dislikes. Depending on whether your audience is a Millennial or Gen Z will affect what platform you should focus on.
Think about what content you enjoy creating as different platforms will support different formats. Although the trend recently has been on short-form video content.
Figure out how much time you can dedicate to posting on social media as it requires a long-term commitment. Some platforms require more frequent posting compared to others.
Social media platforms to watch out for
TikTok! It’s the dominating social platform, you should probably check it out. It has an impressive level of engagement to the point it has taken over Google as a search platform. Don’t miss out on this opportunity!
Twitch is a great platform for live streaming and building customer relationships and influencer work. It’s a more intimate environment than most social media platforms. Their year-on-year growth and viewer stats are impressive.
How to use social media to grow your business
Use it to build your brand reputation by sharing customer feedback, sharing your brand’s story and journey. Publish high-quality and valuable content that will engage the correct customers.
With the right social media strategy and an effective call to action, you can use your accounts to funnel your audience to your website. Essentially turning your social media into a 24/7 sales funnel.
Use it for customer service. Many customers would rather give feedback on social media so make sure to engage with both good and bad feedback.
With the right budget, you can invest in social media ads. It’s cheaper than traditional forms of advertising and you can see the numbers in front of you with each campaign meaning you can see your ROI.
If you’re struggling to figure out where to start with marketing or how to improve it check out our Marketing Health Check. It’s free and gives you great insight into what elements of your marketing work and what could be improved.
Or check out our other blogs for more great marketing advice.