Search Engine Optimisation

How To: Search Engine Optimisation

Search Engine Optimisation (SEO) sounds so tech-savvy and daunting, right? The reality is most of the optimisation processes are just small steps you can easily accomplish yourself. It’s super important to know about SEO as it’s one of the crucial ways to benefit your website. 

What is Search Engine Optimisation?

SEO is the process of making your website more friendly to your users, which includes search engines. Making sure their experience through the site is as easy as possible through an optimised website should be a priority when developing a website. 

Think about your experiences with a badly designed website. Did it make you want to stay? 

Despite it being super important, it doesn’t have to be difficult. Small changes to your website can collectively make a huge impact on how search engines rank your website. 

Successful SEO checklist

Here’s a quick checklist to get you started on your SEO journey. 

  • Optimise your content by making sure it’s all relevant and content your audience genuinely wants
  • Make sure your website is enjoyable and/or useful to your audience 
  • Develop trust with your users by showing your expertise in your field
  • Use links to TRUSTWORTHY sites 
  • Use HTML pictures and common image formats such as jpg or png
  • Make use of the alt text for images to make it easier for search engines to find and use your images

Long-tail keywords

A chief way to engage in SEO is to use keywords, with a focus on long-tail keywords. Keywords attract your audience, but they’re too competitive and have a low return. On the other hand, long-tail keywords (a phrase made of around 3+ words) are used to target niche populations rather than huge audiences. They have a higher level of user intent and therefore more likely to convert. 

Keyword Length Effective 
Long-Tail Keyword SEO 
Search Engine Optimisation
How to use long-tail keywords

The first step to any good SEO campaign is keyword research. Here are some places you can find relevant and niche long-tail keywords.

  1. Google autocomplete on the search bar
  2. Related articles to what you’ve searched
  3. Websites and forums like Quora

When you’ve finished your research, you can implement your keywords. 

Depending on your style and preference you can develop a piece of content revolving around the keyword you have. Or you can create content and pepper the keywords throughout it. 

While you’re here, why not take your marketing health check right now to see where your strengths are and discover new room for growth and opportunities.

Check out our other blogs for more free marketing tips:

Create a Simple 4 Step Marketing Plan for Your Business Marketing Planning

Why you need to get to grips with Google Analytics

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