The Honest Marketing Playbook

Your Step-by-Step Guide to Smarter, Simpler Marketing for Small Business Owners

If you’re tired of chasing trends, feeling overwhelmed by endless to-do lists, or stuck wondering why your marketing isn’t bringing in results, you’re in the right place.

The Honest Marketing Playbook is designed specifically for savvy, hard-working small business owners who need clear direction, actionable steps, and marketing strategies that actually work.

Who It’s For?

  • Entrepreneurs who wear all the hats: You’re juggling marketing, operations, and everything in between.

  • Business owners who crave focus: You’re ready to stop spinning your wheels and start seeing progress.

  • Makers, creators, and service providers: Whether you sell products or expertise, this playbook is tailored to help you grow.

Marketing doesn’t have to be confusing, overwhelming, or expensive. But without a clear strategy, it’s easy to waste time and money on efforts that don’t deliver.


The Honest Marketing Playbook simplifies the process, guiding you through proven strategies that will:

  • Build awareness for your business.

  • Turn followers into customers.

  • Create consistent, reliable growth—without burnout.

This is for you if you’re…

  • Feeling stuck or left out: Unsure where to start or why your efforts aren’t paying off.

  • Fed up wasting time and energy: Chasing trends or spending hours on content that doesn’t connect with your audience.

  • In ‘Survival’ mode: Settling for less because you don’t feel worthy or capable of achieving more.

  • Afraid of the unknown: Worried about what 2025 will bring and how to navigate a rapidly changing market. Take control, and create the business you want.

What you’ll get

  • ✺

    Clear, Actionable Guidance
    No fluff, no jargon—just straightforward, step-by-step advice tailored for small business owners like you. We’ll break down marketing concepts into bite-sized, practical steps so you can focus on what truly matters and see results fast.

  • ✺

    Proven Strategies That Work
    The playbook is packed with tried-and-tested marketing methods that help you grow your audience, boost sales, and build a loyal customer base. Whether you’re just starting or looking to level up, these strategies are designed to fit seamlessly into your busy schedule.

  • ✺

    Time-Saving Templates and Tools
    We know time is your most valuable resource. That’s why we’ve included ready-to-use templates, worksheets, and tools to simplify your marketing tasks and keep you on track. From content planning to email marketing, you’ll have everything you need at your fingertips.

  • ✺

    Solutions for Common Business Challenges
    Feeling stuck, overwhelmed, or unsure why your hard work isn’t getting you anywhere? This playbook is designed to address the real challenges small business owners face, giving you the confidence to move forward and make smarter decisions.

  • ✺

    Clarity On Your Goals
    Stop spinning the wheels and start making progress. With a focus on setting clear goals and aligning your marketing efforts with your business vision, the playbook helps you take control and move in the right direction.

  • ✺

    A Foundation for Long-Term Success
    This isn’t about quick fixes—it’s about building a sustainable marketing strategy that grows with your business. You’ll walk away with a solid foundation that empowers you to market smarter, not harder, in 2025 and beyond.

What’s inside

Part One - Building your Strategy

We’ll take you through the essentials of strategy building, from a simple audit, to identifying your ideal customer, and speaking their language, and setting goals to focus your activity to work for you.

Part Two - Making your Plans

We’ll help you piece together the elements of marketing which make most sense for your business. We’ll take you through everything from creating content, to selecting your email marketing tool. And finally, we’ll help you track and measure your progress.

Exclusive Bonus Content

In the downloadable PDF, you can to access bonus content from our comprehensive Strategy Module in our membership, The Marketing Formula, including video explainers and downloadable templates, so you can create as you learn.

january early bird offer

january early bird offer

Honest Marketing Playbook
Honest Marketing Playbook
£29.00

✺ Frequently asked questions ✺

  • The Honest Marketing Playbook is a step-by-step guide designed to help small business owners create a clear, actionable marketing strategy. It’s packed with practical tips, templates, and tools to help you simplify your marketing and focus on what works for your business.

  • The playbook is for small business owners who feel overwhelmed by marketing, don’t know where to start, or want a clearer, more focused approach. Whether you’re just starting out or looking to refine your strategy, this playbook is for you.

  • The Honest Marketing Playbook is straightforward, no-fluff, and tailored to busy small business owners. It doesn’t overwhelm you with jargon or unrealistic expectations. Instead, it provides simple, actionable steps that align with your goals and make marketing manageable.

  • By following the playbook, you’ll:

    • Clarify your marketing goals.

    • Identify and understand your ideal customer.

    • Create consistent, results-driven content.

    • Build a sustainable strategy that fits your time and budget.

  • This depends on how quickly you implement the steps. Some actions, like clarifying your messaging or refining your target audience, can lead to immediate clarity. Other strategies, like building a consistent content plan, will yield results over time as you gain momentum.

  • It’s a downloadable PDF which is yours to keep, and use as a handy reference whenever you need it. And, as your confidence and marketing grows, you can use the strategies again and again to grow and scale.