It’s normal for small businesses to focus their budgeting on marketing as it directly impacts growth. It’s exciting right? Launching a new campaign always looks so flashy and fun! Don’t make the mistake of mismanaging your budget – not every marketing venture is a wise investment. It’s so important to do your research on what …
Marketing is all about spreading the word about your business – in marketing terms, you’re increasing brand awareness. When you’re a small business, it’s harder to create brand awareness as you might lack resources, but that’s ok, you can still create an effective marketing plan. Whether you’re dealing with a limited budget, time constraints caused …
It’s so easy to get caught up in the day to day running of your business that sometimes you forget to look at the bigger picture. Thinking longer term and utilising strategic planning will benefit your business performance in the long run. Planning and reviewing consistently will build a successful small business and pull together …
Brand consistency is the easiest method to making your brand memorable. Let’s take Coca Cola for example, the iconic bright red background and white, curved letters, if we saw a Coca Cola can, we’d all know who they were and what they’re offering. Brand consistency is more than just a fancy logo and colour scheme …
Does a small business need a website? YES! It’s 2022, most people have multiple devices ready to explore the internet for new products and services. Think of it as the online version of your storefront because it is.Owning your domain and launching a website will offer you so many new opportunities! It’ll allow you to …
Your Instagram Bio is soooo important, it’s basically your virtual business card. It is the key to attracting your ideal audience and potential customers. First impressions are vital, and your Insta bio is the first thing your viewers will see when they look you up! An important Instagram strategy includes growing your following right? One …
Behind every great business is a great plan. It makes sense, right? A solid plan makes sure you stay on track, provides accountability, and reduces waste of resources. A marketing plan is essential to create a good marketing campaign and strategy. Not to mention, it makes your whole life that much easier. Making a marketing …
LinkedIn must be one of the most popular sites for networking and boosting your career. It has millions of users worldwide, the possibilities on there really are endless. Your LinkedIn profile is like a modern-day CV. It’s important to take care of it and pursue an effective and thorough strategy to draw potential leads/collaborations. …
For Businesses, Instagram is undoubtedly a major platform to help grow and promote your brand. So many people use Instagram to shop weekly*. It’s likely that your audience is on Instagram, so how do they find you, and how do you turn those views and likes into fans + sales? You create an irresistible Instagram …
Instagram Series: Plan an Interesting and Engaging Instagram Feed Read More »
Search Engine Optimisation (SEO) sounds so tech-savvy and daunting, right? The reality is most of the optimisation processes are just small steps you can easily accomplish yourself. It’s super important to know about SEO as it’s one of the crucial ways to benefit your website. What is Search Engine Optimisation? SEO is the process of …
