Binuka Rai

Wearing all the hats in a business

You don’t have to wear all the hats in your small business

As a small business, we get it. Your small business is your baby and, in many cases, your main source of income. Therefore, the urge to (micro) manage and do everything yourself is strong. Unfortunately, by continuing to wear all these hats, you’re risking your business’s success and keeping yourself trapped. The best part is …

You don’t have to wear all the hats in your small business Read More »

social media marketing

Why shouldn’t you use social media as your main marketing tool?

There are so many reasons social media is great for your business. Ultimately, it gets your name out there, right? It creates brand awareness and credibility which is what we want from social media. So many small businesses owners flock to social media thinking it’s the only marketing channel they need without understanding it’s role. …

Why shouldn’t you use social media as your main marketing tool? Read More »

how to start marketing for a small business

How to start marketing for a small business

Marketing is all about spreading the word about your business – in marketing terms, you’re increasing brand awareness. When you’re a small business, it’s harder to create brand awareness as you might lack resources, but that’s ok, you can still create an effective marketing plan. Whether you’re dealing with a limited budget, time constraints caused …

How to start marketing for a small business Read More »