Social media engagement has become a key component into the success of (especially) small businesses. In 2022 a social media account is like your shop front, especially with the rise of Gen Z becoming the biggest group of consumers. It’s vital to incorporate social media into your marketing and customer service. It’s more than a popularity contest. It is a means to build long-lasting relationships with your customers.
What is social media engagement?
Social media engagement tracks the number of public shares, likes, and comments generated by an online business’s social media initiatives. Engagement is a popular statistic for assessing social media effectiveness. It is essential to note that engagement doesn’t always lead to sales.
Social media engagement ideas
Too many businesses create accounts on every social networking site in the goal of reaching everyone.
To pick which platforms to use, you must first understand the many platforms accessible and what best matches your company based on your marketing objectives and target customer.
Every marketer’s number 1 advice is to know your audience. Trying to engage people online when you don’t know who or what they respond to is difficult. Knowing your ideal customers will help you understand what content to make, how to communicate with them, and why certain formats and content might work better.
Sharing valuable content is the foundation of success and increased social media engagement. So what defines valuable content? It is content that addresses your audience’s needs and pain points. All content needs to focus on what your customers want to see and what they engage with. Hence the saying “sell the lifestyle, not the product.”
Show your human side. A meet team post, behind-the-scenes story post, or a day in the life, these types of personalised content helps customers feel closer to the business. It helps to create an almost parasocial relationship and keep customers invested.
Respond quickly to comments and messages. Sometimes a customer will take to social media to air their complaints. Make sure you have a team dedicated to resolving these straight away. Customers may also praise your business online so it’s essential to share it. Sharing great reviews will always help your business.
Have some fun and post an interactive story. On Instagram, you can post stories with interactive stickers. It’s a great way to increase social media engagement. If you ask the right questions, you can get great insight into what they want to see from you.
It takes time to build an engaged audience, don’t be discouraged. Slow and steady wins the race, right?
Meanwhile, if you’re struggling to figure out where to start with marketing or how to improve it check out our Marketing Health Check. It’s free and gives you great insight into what elements of your marketing work and what could be improved.
Or check out our other blogs for more great marketing advice.