It’s natural for business owners to constantly be thinking about ways of drawing in new business especially online as everything is so digital and there seems to be so much competition.
So let’s explore how to attract customers to buy your product.
How to attract online
Email marketing is one of the most cost effective methods of marketing that not enough business owners know about. It has the highest return on investment out of any marketing resources and it does so much more than just increase sales. Email marketing helps to foster a relationship between customer and business. Cost of time, effort and resources are low especially if you follow an effective plan so it’s really a win-win situation. MailerLite offers one of the best free plans available for business owners to get started.
Reviews are so powerful. Make sure you get some reliable reviews everywhere your business exists. On Instagram you can set up a review highlight, on Facebook you can receive a star rating and on your website you can add them in. It’s a great way to attract new customers without much effort so make sure you collect those reviews.
Google analytics and Google My Business accounts are both free to make and offer so much insights into who is looking for you, how they find you and what they do on your website. This is quality data that you need in order to make informed decisions that will benefit your business. If you know who, what, when, where and why customers care about your business, it gives you the opportunity to amend your website/social media to make it easier for new customers to find you.
If you have the budget, you could also set up Google Ads to increase your brand awareness and sales which will bring in new customers.
Attract new customers on Facebook and other social platforms
Post consistently. Surely you’ve heard this a million times by now but there is a reason for that. Posting on social media is free so it’s a great way of attracting new customers and posting consistently helps by keeping your business in their mind. Posts can also appear in the explore page which means if you could always be discovered on there so make sure it’s valuable and well executed content.
Host a contest or a giveaway, they’re always great fun. The important part is to think about what you want from the giveaway. If you want new customers you giveaway instructions need to clearly reflect that. Get current customers sharing the post on their stories, tagging their friends and writing reviews. It’s not enough to announce a giveaway and ask them to like it to enter.
Depending on your budget, investing in ads is a great way of drawing in new business. Social media ads are typically inexpensive and you have the option of setting your own budget which is helpful. Facebook ads give an amazing amount of insight into your customers and gives you the option of easily retargeting the ones you want.
While you’re here, why not take your marketing health check right now to see where your strengths are and discover new room for growth and opportunities.
Want some more marketing knowledge without the technical jargon? Check out our other blogs: