Small business social media guide

A small business guide to social media

Trying to find social media advice for small businesses can be so difficult sometimes. Usually, websites or blogs are filled with so much technical jargon that it’s hard to stay focused when you must research every other word.

No more confusing, lengthy guides! Here’s a simple 8 step guide to social media planning.

Your social media crash course

Set aside a few hours to answer these questions and get started on your social media journey!

Who is your ideal audience?

Include age, location, sex, looks, education, job, salary, their life dreams, and paint points and finally answer why they would want to buy your product/service.

What do you hope to achieve with social media?

Some examples you could use: Increase brand awareness, drive traffic to your website, generate new leads, grow revenue, boost brand engagement, build a community around your business, effective social customer service.

Take a look at Social Media Demographics to Inform Your 2022 Strategy to begin with. Don’t overwhelm yourself by launching on every social media platform, instead choose 1-2 to begin with.

How are you competitors performing?

What platforms are they on? Do they receive good engagement? What posts of there are the most popular? What content is least popular? Look at hashtags, locations, are they videos? Photos? Carousel?

Set some SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals.

Some examples: Increase your Instagram followers by 150 in the next month. This quarter, increase post impressions on social media by 28%. Within 4 months, increase social shares for blog content by 12%. Have some short-, medium- and long-term goals.

What content will you create? And what schedule will you follow?

If you’re struggling to think of content check out our Top 5 sources for content ideas to find inspiration. Regarding a posting schedule, it’s individual to each platform and relies regular research and updating. However, a general rule of thumb for each:

  • Facebook pages: 1-2 per day.
  • Instagram: 1-3 times per day.
  • Instagram Stories: 2-5 times per day.
  • LinkedIn: 1-2 times per week.
  • Pinterest: 3-20 times per day.
  • Twitter: 3-10 times per day.

Don’t be put off by these numbers, they’re suggestions and the absolute maximum you should be posting on each. So don’t feel bad if you can’t post this regularly.

Staying on top of posting can be difficult so we suggest you use a content scheduling app. Lot’s of apps have a free plan so take advantage of them.

How often will you track social media insights?

Each platform will have their version of insights/analytics and it’s important to track them at regular intervals. Whether it’s 30 minutes after every post or once a week, keep track on an excel sheet. If you use a scheduling app, they’ll also offer their own analytics on your posts and social platforms.

How often will you review your performance and content?

The whole point of research and tracking insights is to improve the content you deliver. If your insights show single photo posts aren’t popular but video posts are, you should be focusing on creating more video content.

That seems like plenty of questions for you to answer for now, right? Also, a big congratulations for creating your social media plan!

While you’re here, why not take your marketing health check right now to see where your strengths are and discover new room for growth and opportunities.

For more small business marketing advice, check out:

Create a Simple 4 Step Marketing Plan for Your Business Marketing Planning

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